Convergence Culture: 2 and 3

Chapter 2 of our book discusses the phenomenon of advertising in reality television shows such as American Idol. In this chapter, Henry Jenkins discusses how impacting advertising really is and how it can affect an audience without their awareness. Advertising companies know how effective they can be in using reality shows to market their products and it is not an inexpensive feat. As far as observers go, I am probably a casual. I currently have a defective remote, so I tend to watch commercials out of necessity. Sometimes I feel the need to switch the channel and sometimes I will watch them anyway. What I felt was the most interesting concept from the chapter was how texting became popular through the voting process of American Idol. Texting is a huge mode of communication today and it's interesting how that form of advertising for AT&T made it happen.

Chapter 3 was all about story-telling,Henry Jenkins uses the example of The Matrix to illustrate how people interpret a story in different ways. The idea of "additive comprehension" was an interesting concept to me.