On Friday, Bert DuMars from Newell Rubbermaid came to speak to our Social Media class! He is the VP of E-business and interactive marketing for the multi-brand company. Mr. DuMars introduced us to the online side of Newwell Rubbermaid by showing us the websites and blogs of the different brands within the company. We looked at Graco's blog and Mr. DuMars explained to us how that brand has to be very careful with what it posting because much of products and information dealing with babies and young children is regulated by the government. I found it interesting how the blogs of the different brands aren't really used to advertise or discuss the products, but to attract consumers or potential consumers as readers.
Friday's class was a favorite for everyone. Mr. DuMars showed us a lot of entertaining videos as well as good resources on the internet. A video that I found really interesting was one from the Dove Campaign for Beauty.
Not only does this video consider the media's affect on young girl's self esteem but uses media to address that issue.
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